Your Global eBusiness
Whether
you decide to operate abroad or not is something that must be
analysed in great depth. This is one of the few critical
crossover points from your online presence to your offline
business. It can have some dramatic effects.
If you decide to
you would like to sell your products abroad, you are urged to
consider the following items.
-
Shipping Costs: The best solution is to structure
your pricing per country. Rates are freely available from
most carriers.
-
Product Demand: It is not unknown for product
demand to escalate to 700% and beyond in the first year. Can
your business deal with such a dramatic increase in a short
time span?
-
After sales service and support: You must be able
to meet your after sales and service promises as detailed on
your website. Failure to do so can result in lengthy court
battles and commercial suicide when the news hits your
industry.
-
Excise Duties: Import and export tax where
applicable will need to be built into the pricing structure
or at least the customer should be aware of the excess
charges before the goods are despatched.
-
Insurance: Obtaining the right policy from the
start will minimise costs and risks. Don't worry, you are
not the first person to trade with obscure countries. Lower
the risk by obtaining a policy that will cover most
disasters and that is flexible enough to allow business
transactions to escalate without having to re structure your
pricing.
-
Fraud: Your insurance policy may cover most
fraudulent eventualities, so learn to expect a percentage of
fraud from each country. furthermore have a plan to deal
with fraudulent activities and stick to it.
-
Permits and Quarantine: Ensure you have the
relevant import and quarantine permits prior to trading
overseas or you might find your goods being impounded or
worse still, being fined.
Careful planning of your global reach will minimise risks and
maximise profitability. Thorough research is your best tactic,
knowledge is your weapon. Search the internet for fraud
statistics, excise duties and so on, then compile a SWOT
analysis with your findings.
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