The eBusiness Models

What are the eBusiness Models?
We have already discussed the different types of website and how some are geared towards selling products online, others are online brochures and so on. The trick is to choose the right business model for your product. 

Brochure sites: A good e-business model for a brochure site is to create familiarity with the product. This can be easily achieved by publishing extensive technical information along with all the relevant after sales service information, company policies, shipping times etc. This model will leave the viewer in no doubt about the product, you and your product knowledge. It is essential that contact information is made available on every page. When a visitor has read enough "HE HAS READ ENOUGH". He is unlikely to click further into the site to find your contact details. A good technique here is to get them to email you in the first instance, then arrange to call them on the telephone at a convenient time. This will afford you some time prepare yourself for a possible overseas call to someone with a poor command of your language. This business model caters very well to the security conscious surfers and minimises fraudulent activities.

e-Commerce: These websites differ from brochure sites in so far as they are geared towards selling the product direct from the site. Generally speaking, these sites work very well for companies selling popular items. As an example, a website selling the "Best Sellers" booklist. Visitors generally accept that a paperback is a paperback no matter where you buy it. The emphasis here is security. What are you going to do with their personal information once they have made a purchase? A clear "privacy policy" is essential on this type of site along with shipping times etc. To enhance customer confidence, it may be worth being listed with "Trust Toolbar". You can download it here for free.  

Information Portal: This model is possibly the hardest to make work correctly. It requires a library of information on a string of subjects with no guarantee of a return on investment (ROI). These sites generally feature quite well in the search engines and are given accolades from USENET, thus boosting their popularity. Any profit these sites make is generally down to their advertising activities, albeit sponsorship from industry, banner adverts or product review etc.

 eBusiness Websites: These sites are often the most technologically advanced sites. They are a true business arm. They generally feature a complete online solution so that visitors can read about a product, log in to their accounts, make a purchase, set up orders and do just about everything you can do offline. Another feature of these sites is restricted areas for travelling staff, so they may log-in to view stock-lists and process orders on the fly.

Next, we look at Search Engines.

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